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Shakespeare and Tourism

SKU: 0119179190
Minier Marta - Pennacchia Maddalena

"Ricerca e Didattica. Letteratura e cultura inglese e angloamericana - Monografie

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Shakespeare and Tourism: Place, Memory, Participation is the first book-length academic publication that expands the ongoing exploration of cultural tourism related to Shakespeare in the direction of non-English speaking cultures, and it does so in an emphatically interdisciplinary framework. The volume calls attention to Shakespeare tourism as cultural practice and part of a ‘media circuit’/transmedia communication as it highlights the contribution of this cultural and creative practice to defining, redefining, enlivening – in other words, making – sites of culture and heritage.

Márta Minier is Associate Professor of Theatre and Media Drama at the University of South Wales, UK. Her research interests include Shakespeare (Shakespeare reception in particular), adaptation, translation, the culture of East-Central Europe, and the biopic and biographical drama. She has published Adaptation, Intermediality and the British Celebrity Biopic (2014, Ashgate), co-edited with Maddalena Pennacchia. Márta has co-edited Shakespearean special issues for New Readings and Multicultural Shakespeare: Translation, Appropriation and Performance as well as a thematic issue for Textus on performing narrative across media. She is co-editor of the international peer reviewed Journal of Adaptation in Film & Performance.
Maddalena Pennacchia is Associate Professor of English Literature at Roma Tre University, where she is also Director of the Shakespeare’s Rome International Summer School (SRISS) and Project Director of the digitized Silvano Toti Globe Theatre Archive. She sits on the Board of the MA programme on “Languages, Intercultural Communication and Tourism” Management (Roma Tre University) where she has been teaching since 2003. She is in the editorial and advisory board of the Journal of Adaptation in Film and Performance. Her publications include Literary Intermediality (2007, ed.), Tracce del moderno nel teatro di Shakespeare (2008), Questioning Bodies in Shakespeare’s Rome (2010, co-ed.), Shakespeare intermediale. I drammi romani (2012), Adaptation, Intermediality and the British Celebrity Biopic (2014, co-ed.), Turismo creativo e identità culturale (2015, co-ed.).


Introduction, Place, Memory, Participation: Shakespeare and Tourism in Focus
Márta Minier and Maddalena Pennacchia
Chapter One, Shakespeare’s Italy: Promoting Italy’s Destination Image through the Bard
Maddalena Pennacchia
Chapter Two, Auras and Haunting Libraries. Marie Corelli’s Affair with Stratford
Marilena Parlati
Chapter Three, The Emotional Geography of Shakespeare Tourist (Web)Sites: from Shakespeare’s Globe to the ‘Globe to Globe Hamlet’ Tour
Lucia Esposito
Chapter Four, Shakespeare, Study Abroad and the Cultural Imagination
Victoria Bladen
Chapter Five, Shakespeare and Japanese Cultural Tourism
Yukari Yoshihara
Chapter Six, ‘Ding-dong, Will- I -Am calling’: EasyJet’s Shakespeare Flight from 2014 as an Example of Cultural Capital Informed Tourism
Márta Minier
Chapter Seven, Post-Scriptum on a Dutch Tourist and the Shakespeare Industry
Paul J.C.M. Franssen

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